Apple could be seen designing their own chips


Apple Inc has incorporated their modern chip technology effort from their supply chain unit into their internal hardware technology group and has been looking for a key component for their iPhones after years of buying from outside suppliers.

Johny Srouji, senior vice president of Apple hardware technologies, took over Apple's design efforts in January, but this organizational step has not yet been reported.

Srouji joined Apple in 2008 as a leader in chip design, including the customized A-series processors that powered iPhones and iPads and a dedicated Bluetooth chip that helped these devices to pair with their AirPods wireless headphones and other Apple devices. accessories.

The fashion efforts were previously led by Rubén Caballero, who reported to Dan Riccio, the executive responsible for the iPad, iPhone and Mac engineering.

Apple has placed a few vacancies in San Diego that require fashion engineers, which is considered a hub for wireless design talent, since Qualcomm has been around there for a long time and rumors suggest that Apple has plans to build staff there.

It can take years for Apple to make its own modem chips. Linley Gwennap, president of the chip industry research firm The Linley Group said: “If you're Apple, everything should be fine. There will be no room for the substandard part in their telephone. "

Apple has invested in modem chips used as providers and other phone manufacturers have rolled out devices for their next generation of smartphones, the faster wireless networks known as 5G.

Competitors from Apple, handset manufacturers Samsung Electronics and Huawei Technologies have already produced their own modems.

Making their own modem chips probably costs Apple hundreds of millions of dollars or more every year to develop costs, but this step can ultimately save them a lot of money.

Bernstein analyst Stacy Rasgon said that modem chips are considered an important part of the expensive prices of Apple devices, and they are each worth $ 15 to $ 20 (around Rs. 1,100 to Rs. 1,400) and it costs Apple $ 3 billion up to $ 4 billion to make 200 million iPhones every year.

Apple could also have the advantage of combining their modem chips with their processor chips, such as Samsung, Huawei and most other phone manufacturers. This would save them both space and battery life, which are two very important considerations if Apple decides to introduce augmented reality features in their future products.


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